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Sabine Verley: The Future of Agriculture Lies in Supply Chains, Not Fields
In the face of climate challenges and exhausted markets, isolated farming has no future on its own, warns Sabine Verley. According to this branding expert, agriculture can only thrive through supply chains. This requires thinking of them as ecosystems and knowing how to finance them effectively.
Anne Barrat - 30 July 2026
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Proteins: The Ukrainian Illusion
Published by AgriDées, this viewpoint by Bernard Valluis inaugurates our editorial partnership with the French think tank dedicated to agriculture, food, and territories. The author questions one of the arguments put forward in favor of Ukraine's accession to the European Union: its supposed ability to strengthen the EU's protein autonomy.
Bernard Valluis - 17 July 2026
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Jean-Paul Burrus, President of Salpa Chocolate Group: "Mastering raw materials allows for sustainable differentiation from market-dependent competitors"
Leading a family-owned group active in the chocolate industry for more than a century, Jean-Paul Burrus advocates a strategy that remains rare in the sector: producing part of his own raw materials. According to him, this upstream integration serves a threefold objective: securing supplies, controlling quality, and differentiating oneself in increasingly volatile markets. In this interview, he reflects on the evolution of the global cocoa market, the future of cocoa production, and chocolate substitutes.
Anne Barrat - 1 June 2026
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Cereal Sector: Data Emerges as a Strategic Lever for Competitiveness
In the face of market volatility, geopolitical tensions, and agricultural transformations, cereal logistics becomes a strategic issue. During a roundtable organized by La Ferme Digitale at the 2026 International Agricultural Show, industry leaders, agricultural experts, and agritech entrepreneurs shared their vision on modernizing the supply chain and the crucial role of data.
Anne Barrat - 11 March 2026
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Vanilla Sector: Fausto Bouchereau Unveils the Secrets of a Volatile Market with Untapped Potential
A high-value sector but structurally unstable, vanilla fluctuates between price tensions, industrial transformation, and development opportunities. Fausto Bouchereau, a recognized expert in the field, analyzes the balances of an extraordinary market, as opaque as it is strategic, during the 6th Conference on French Vanillas.
Anne Barrat - 23 February 2026
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Yves Bertrand: "The greenhouse became essential because the market demanded it"
In the late 1970s, French tomatoes entered a new era. Major retailers demanded consistent volumes, uniformity, and year-round availability. With open-field cultivation proving inadequate, the greenhouse became essential. Yves Bertrand, a pioneer in Lot-et-Garonne, recounts this shift and advocates for a tool he believes is more economical than commonly perceived.
19 February 2026
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Can we reduce inputs without losing competitiveness?
Amid regulatory pressure and increased competition, European agriculture must rethink its model. According to André Fougeroux, beekeeper and academic, there is no miracle solution: only a bouquet of agronomic, technological, and biological innovations will preserve the continent's food sovereignty.
Anne Barrat - 6 October 2025
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