DeHaat Honest Farms, the pesticide-free consumer food brand launched by DeHaat, has raised ₹35 crore in a Pre-Series A funding round led by OTP Ventures, with participation from Sadev Capital and Maiuni Ventures.
The company has also appointed DeHaat co-founder Adarsh J. Srivastava as CEO, who will lead the brand’s next phase of growth.
The fresh capital will be used to accelerate geographic expansion, build awareness around pesticide-free food and expand the product portfolio through focused new product development.
DeHaat Honest Farms aims to bridge the gap between Indian farmers and consumer households by providing pesticide-free food sourced directly from farmers, with a focus on quality, transparency and traceability.
The brand sources produce through DeHaat’s ecosystem of 13 million+ farmers, enabling greater traceability and consistent quality. Every pack undergoes 230+ quality checks and comes with a pesticide-free certificate.
Today, Honest Farms offers 100+ products across staples, superfoods and everyday essentials. Its products are available across 3,000+ retail stores in 120+ cities, along with leading quick-commerce, e-commerce and modern trade platforms.
The company has set an ambitious target for the next 12–18 months—to reach ₹200 crore ARR while expanding its retail presence to 10,000+ stores, making pesticide-free and clean-label food accessible to millions more households.
The funding comes as India's clean-food market continues to gain momentum, driven by growing consumer awareness around food safety, chemical residues, traceability and healthier everyday staples.
With its farmer network, direct sourcing model and growing retail footprint, DeHaat Honest Farms is positioning itself to become a major player in India's pesticide-free consumer food market.
#DeHaat #DeHaatHonestFarms #AgriTech #AgriStartup #FoodTech #CleanFood #PesticideFree #PesticideFreeFood #FarmerToConsumer
17 Agosto 2026 à 12h30
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