𝐓𝐡𝐞 𝐀𝐜𝐫𝐞, 𝐓𝐡𝐞 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲, 𝐚𝐧𝐝 𝐓𝐡𝐞 𝐑𝐢𝐜𝐞 𝐓𝐫𝐚𝐧𝐬𝐩𝐥𝐚𝐧𝐭𝐞𝐫
How One Acre Changed Everything
𝑷𝒂𝒓𝒕 2
As days passed in Vidisha, my routine settled into the fields.
Early mornings between 6 and 8 am, walking alongside farmers, listening to their challenges, and sharing agri advisory designed by the Mahindra Krish-e Agronomy team led by head of agronomy at that time Dr Shavinder Sir.
𝑶𝒏𝒆 𝒑𝒂𝒓𝒕𝒊𝒄𝒖𝒍𝒂𝒓 𝒔𝒆𝒂𝒔𝒐𝒏 𝒄𝒉𝒂𝒏𝒈𝒆𝒅 𝒆𝒗𝒆𝒓𝒚𝒕𝒉𝒊𝒏𝒈.
We received an advisory for paddy — to maintain proper plant-to-plant and row-to-row spacing using Mahindra Rice Transplanter’s mechanised transplanting.
On paper, it sounded simple.
On ground, it meant asking farmers to trust us with just one acre — fewer seedlings, wider spacing, and a machine they had never used before.
I onboarded a few farmers on the Krish-e application and requested them to test the advisory on one acre.
They agreed.
We used the Rice Transplanter to ensure uniform spacing — something manual transplanting rarely achieves.
A few weeks later, concerns surfaced.
The fields looked less dense.
Some farmers were worried. A few were upset.
𝘛𝘩𝘦𝘺 𝘢𝘴𝘬𝘦𝘥 𝘢 𝘧𝘢𝘪𝘳 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯:
“𝘓𝘦𝘴𝘴 𝘱𝘭𝘢𝘯𝘵𝘴 𝘮𝘦𝘢𝘯𝘴 𝘭𝘦𝘴𝘴 𝘺𝘪𝘦𝘭𝘥?”
I stayed with them, connected them with our agronomy team, explained the science again, and asked them to give it time.
And the fields responded.
In the Krish-e technique plots:
- Better aeration between plants
- Sunlight reaching lower plant parts
- Higher and stronger tiller count
- Visibly healthier crop growth
By the end of the season, results were clear:
- Reduced seed cost
- Labour savings through mechanisation
- Lower chemical usage
- Yield increase of 1–3 quintals per acre
This wasn’t theory.
It was measured, visible impact.
That single acre became a turning point.
Doubt turned into trust.
And that trust reflected back in my journey.
From day one, I had been documenting farmer interactions, field observations, and before-after results of Krish-e’s digital advisory. One such video reached senior leadership, including the that times Business Head of Krish-e, Mr. VIJAY sharma.
After completing two agricultural seasons, I was promoted to Territory Manager.
Over the next 2.2 years, across Madhya Pradesh and later Punjab, I scaled Krish-e’s digital advisory and mechanised solutions — impacting many more farmers through technology-led, customised farming practices.
Yet, somewhere along the way, another thought began resurfacing.
My background in technology.
And whether my field experience and tech skills would ever meet.
I didn’t know then — but the answer was already on its way.
𝐏𝐚𝐫𝐭 3 𝐜𝐨𝐦𝐢𝐧𝐠 𝐬𝐨𝐨𝐧:
How a conversation with the Business Head took me from the fields to Mahindra Group's Head Office as a Product Manager.
#Mahindra #Krishe #Agritech #Farmers #RiceTransplanter #DigitalAdvisory #CareerJourney #Annadata #Agriadvisory #agritech #FaaS #krishefarmingservices
17 Décembre 2025 à 15h15
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