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PepsiCo Reduces Prices of Iconic Snacks Ahead of Super Bowl

PepsiCo announces a significant price reduction of up to 15% on its most popular snacks in response to consumer concerns over rising living costs. This initiative, starting this week in the United States, aims to make these iconic products more accessible, especially in anticipation of major events like the Super Bowl, where value for money is crucial. PepsiCo's management emphasizes the importance of listening to consumer expectations to ease their financial burden.

Source: Pepsico, published under the title "PepsiCo makes iconic snacks more affordable ahead of Super B..." - 3 February 2026

Pepsi Challenges Coca-Cola with Bold Campaign at Super Bowl LX

Pepsi unveils its new "The Choice" campaign for Pepsi Zero Sugar at Super Bowl LX, highlighting the superior taste of its beverage against Coca-Cola. Directed by Taika Waititi, the ad features a polar bear discovering its preference for Pepsi. With favorable taste test results and significant sales growth, Pepsi aims to redefine consumer cola preferences while engaging the audience through digital activations and live events.

Source: Pepsico, published under the title "Pepsi® confronts a decades-long rivalry in Super Bowl LX spo..." - 30 January 2026

AHyTEC and KIIO: Innovations for a More Efficient and Sustainable Industry

AHyTEC and KIIO, two startup projects from the École Polytechnique Fédérale de Lausanne (EPFL), have just joined the Startup Launchpad with a prize of 30,000 francs each, confirming the potential of their solutions for the industry, applicable to agriculture. One transforms waste heat into electricity, while the other revolutionizes process monitoring to anticipate failures and improve reliability.

Source: Epfl, published under the title "AHyTEC and KIIO selected for Ignition grants to transform in..." - 20 January 2026

Armicarb®: An Innovative Biocontrol Solution for Vine Protection

The innovative formulation of Armicarb® provides this fungicide with the effectiveness and durability needed to combat powdery mildew. In combination, this biocontrol optimizes protection against downy mildew, powdery mildew, and black rot.

Source: Wikiagri, published under the title "Armicarb®, le biocontrôle qui réinvente la protection fongic..." - 19 January 2026

Fribourg: A Model of Agro-Food Innovation in Switzerland

Fribourg's agro-food strategy, launched in 2021, reviews its progress one year ahead of elections. With a financial support of 4.8 million CHF for 27 projects, the canton focuses on biomass valorization, the implementation of digital technologies, and citizen engagement for sustainable food. Innovations such as an electric weeding robot and a project converting cheese waste into hydrogen illustrate Fribourg's ambitions to become a hub in the agro-food sector.

Source: Agir Info, published under the title "Fribourg vu comme pôle d’attraction agroalimentaire" - 18 January 2026

Growing Pineapples in France: The Innovative Bet of CTIFL

The Technical Interprofessional Centre for Fruits and Vegetables is testing pineapple cultivation in southern France, aiming to adapt to new climatic conditions. While agronomic feasibility appears promising, economic viability and challenges related to lighting and plant acclimatization remain to be assessed. This project could offer a new avenue for diversifying crops and enhancing food self-sufficiency in the mainland.

Publié par Pleinchamp, Source: Pleinchamp, published under the title "Et si l’ananas s’implantait dans le Sud de la France ?" - 17 January 2026

Grupo Enhol and Stellum Food & Tech Invest in Huerta de Peralta, Ready-to-Eat Veggie Specialist

The entry of Grupo Enhol and Stellum Food & Tech into the capital of Huerta de Peralta marks a key milestone for the Spanish company specializing in ready-to-eat vegetables. With a revenue of 28 million euros and over 200 employees, Huerta de Peralta plans to accelerate its growth through acquisitions and the development of its network in the Hotels, Restaurants, and Cafés sector, while continuing its international expansion.

SEPEHR ACHARD, Source: Igronews, published under the title "Grupo Enhol and Stellum Food&Tech Enter Capital of Huerta de..." - 14 January 2026

Brazilian Agrifood Perspectives for 2026: Towards Strategic Maturity

As 2026 approaches, the Brazilian agrifood sector stands at a historic crossroads, where risk management and innovation take precedence over mere production increases. With a projected gross production value of R$1.6 trillion, producers must navigate a landscape of volatile costs and complex regulations. Margins are tightening, and managerial excellence is emphasized to ensure profitability. Geopolitical tensions, particularly with China, add a layer of complexity, making traceability and sustainability essential to remain competitive in the global market.

Source: Agropages, published under the title "Brazilian agribusiness perspective 2026: From productive pow..." - 13 January 2026

International Collaboration to Enhance Key Crops in Rwanda

The BioCap project, supported by the Gates Foundation, aims to strengthen Rwanda's capacity in crop biotechnology. By focusing on essential crops such as cassava, potatoes, and bananas, the initiative seeks to improve disease resistance and increase agricultural productivity. This $15 million project over five years aims to position Rwanda as a regional leader in biotechnology while supporting food security and sustainable development.

Source: Agropages, published under the title "International Collaboration aims to improve key crops for Rw..." - 13 January 2026

Donald Danforth Plant Science Center Joins Biotechnology Initiative in Rwanda

The Donald Danforth Plant Science Center partners with a $15 million project in Rwanda to establish a Center of Excellence in crop biotechnology. Supported by the Gates Foundation, this initiative focuses on developing disease-resistant varieties of cassava, potatoes, and bananas while enhancing the country's research and regulatory capacities. The initiative aims to improve food security and position Rwanda as a regional leader in agricultural biotechnology.

SEPEHR ACHARD, Source: Igronews, published under the title "Donald Danforth Plant Science Center Joins International Cro..." - 13 January 2026

Luciano Salvatierra Appointed CFO of PureField Ingredients

PureField Ingredients strengthens its leadership with the appointment of Luciano Salvatierra as CFO. With over 23 years of experience in agri-food and biofuel value chains, Salvatierra will play a key role in the company's expansion, which focuses on integrating the food, energy, and decarbonization sectors.

SEPEHR ACHARD, Source: Igronews, published under the title "PureField Ingredients Appoints Luciano Salvatierra as CFO" - 9 January 2026

EU Agricultural Outlook Towards 2035

The Commission has unveiled its report on productivity growth hindered by climate change and input costs. It proposes a simplified and more targeted Common Agricultural Policy (CAP) for the post-2027 period to address ongoing challenges.

Source: European Commission Common Agricultural Policy, published under the title "EU Agricultural Outlook 2025-35: EU agriculture navigates ch..." - 18 December 2025

Pairwise Shapes the Future of Food with NTG Innovations

As the European Union debates the deregulation of new genomic modification techniques (NGM), the American company Pairwise accelerates its strategic partnerships with Crispr/Cas, including its recent agreement with IRRI. Leveraging its Fulcrum platform and SHARC enzyme, Pairwise promises rapid agricultural innovations that are "non-GMO" – a claim contested in Europe, where these methods are regulated as such. These alliances, involving both public and private actors, could soon shape access to NGM and the arrival of new modified foods on our plates, raising ethical and regulatory questions.

Source: Info Ogm, published under the title "Pairwise façonne l’alimentation du futur à la sauce NTG" - 9 December 2025

French Wheat: A Record Advance in 2025

As of December 1, 2025, according to the Céré’Obs observatory of FranceAgriMer, cereals show a remarkable lead: 99% of soft wheat sown (compared to 96% in 2024 and the five-year average), with emergence at 94% (84% in 2024), and tillering beginning at 39% (up from 24% in 2024). Durum wheat, winter barley, and early-harvested grain maize confirm this positive trend for agriculture.

Source: La France Agricole, published under the title "Les blés français ont de l’avance" - 8 December 2025

Unfair Trading Practices: What the Directive Has Changed

According to a commission report, the 2019 Unfair Trading Practices Directive has already contributed to fostering a fairer and more balanced trading environment within the agri-food supply chain. A review is planned to better combat sales below production costs.

Source: European Commission Common Agricultural Policy, published under the title "Commission carried out evaluation of the Directive on unfair..." - 2 December 2025

Almonds and Pistachios: The Green Response of the Mediterranean

Between tradition and innovation, French almonds and pistachios are being revitalized to face climate challenges and economic pressures. From Provence to Occitanie, producers are reinvigorating these sustainable crops, reducing carbon footprints and promoting agricultural diversification, far from the giants like California.

Publié par Pleinchamp, Source: Pleinchamp, published under the title "Diversification : amandes et pistaches, la revanche méditerr..." - 2 December 2025

A Biodegradable Smart Sensor to Safeguard Sensitive Shipments

Swiss researchers from EPFL, Empa, and CSEM have developed a fully compostable sensor: it detects temperature breaches for shipments of medicines and food, without silicon or batteries.

Source: Epfl, published under the title "A biodegradable smart sensor to monitor sensitive goods" - 1 December 2025

FAO's 2025 Statistical Yearbook Introduces New Indicator on Food Diversity

The FAO's 2025 Statistical Yearbook unveils a new indicator on food diversity, aiding in tracking progress towards eliminating hunger while incorporating data on agricultural production, environmental impacts, and forest product trade.

Source: Fao, published under the title "L’Annuaire statistique 2025 de la FAO comporte un nouvel ind..." - 5 November 2025

PepsiCo Launches Regenerative Agriculture Program in Brazil

PepsiCo, in partnership with Griffith Foods and Milhão, initiates a program of direct financial incentives for farmers in the Brazilian Cerrado to encourage the adoption of sustainable practices. The pilot, aimed at restoring soils, reducing emissions, and enhancing climate resilience, initially covers 7,000 acres, with a goal to expand to 30,000 acres by the third year, matching the total volume of corn sourced by PepsiCo.

MADISON HONG, Source: Igronews, published under the title "PepsiCo Launches Regenerative Agriculture Incentive Pilot in..." - 5 November 2025

French Restrictions on Copper in Vineyards: A Technical Deadlock?

In response to ANSES's stringent restrictions to combat downy mildew in viticulture, the National Federation of Organic Agriculture (FNAB), the National Confederation of Producers of Wines and Spirits with Controlled Designations of Origin (CNAOC), and France Vin Bio are calling for studies on the risks of copper. Industry professionals are also requesting urgent exemptions to treat flowers in the evening.

Publié par Pleinchamp, Source: Pleinchamp, published under the title "Restrictions d’usage du cuivre en vigne : un arrière-goût d’..." - 5 November 2025