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Durum Wheat: Cultivation Halved in France Since 2010

FRANCE. The area dedicated to durum wheat has decreased from 505,000 hectares in 2010 to 196,000 hectares in 2026, jeopardizing the sector. A sovereignty plan of 43 million euros aims to support research and promote contracts, which the sector wants to increase from 30% to 50% to secure producers' incomes. Despite this decline, France remains self-sufficient in durum wheat but still imports nearly 60% of its pasta.

Publié par Pleinchamp, Source: Pleinchamp, published under the title "Blé dur : « Dérisquer la production par la contractualisatio..." - 9 March 2026

Tribute to Rob Trice, Pioneer of Agrifoodtech

The agrifoodtech sector has lost one of its architects, Rob Trice, co-founder of Better Food Ventures and The Mixing Bowl. A pioneering investor and tireless connector, he helped shape the emerging agrifoodtech ecosystem—a term he played a key role in popularizing. Supporting over 25 founders, he championed clear-sighted innovation rooted in agricultural realities. A respected voice, often critical, always committed.

Louisa Burwood-Taylor, Source: Agfundernews, published under the title "Remembering Rob Trice, a founding voice in agrifoodtech" - 7 March 2026

Sweet Potato Demand Soars, Breton Production Struggles to Keep Up

Sweet potato consumption in France tripled between 2015 and 2018, reaching 75,000 tons by 2024, while national production remains limited to about 10,000 tons. Since 2019, the Interprofessional Technical Center for Fruits and Vegetables (CTIFL) has been testing its cultivation in Brittany, demonstrating feasibility with yields of 2 to 3.5 kg/m². However, competition from imports and market uncertainty still hinder the establishment of producers.

Publié par Pleinchamp, Source: Pleinchamp, published under the title "Cultiver de la patate douce en Bretagne ? Chiche ou pas chic..." - 6 March 2026

Vietnam Embraces Japanese Technologies to Optimize Rice Cultivation

The National Center for Agricultural Promotion of Vietnam, the Vietnamese agribusiness group Loc Troi, and the Japanese company Newgreen have signed a memorandum of understanding to deploy Japanese technologies in rice farming in the Mekong Delta. The project includes the use of the Aigamo robot, equipped with AI and GPS, to improve rice quality while reducing methane emissions. The initiative also aims to expand sustainable rice cultivation areas.

Source: Agropages, published under the title "Viet Nam to apply Japanese technology in rice production" - 6 March 2026

Coffee: A Key Pest Shows Resistance to Insecticides in Brazil

The coffee borer (Leucoptera coffeella), a major pest in Brazilian plantations, is showing increasing signs of resistance to neurotoxic insecticides. According to a study, between 34.3% and 62.9% of populations are at risk of control failure depending on the molecules used, with particularly high resistance levels noted for abamectin and chlorpyrifos. These findings highlight the need to enhance monitoring and integrate alternative strategies in coffee pest management.

Source: Agropages, published under the title "Control failure risk, resistance and enzymatic activity of n..." - 6 March 2026

A New Strain Threatens Tomato and Pepper Production

A study conducted by researchers from the Leibniz Institute DSMZ, the Italian National Research Council, and BASF-Nunhems reveals the emergence of tomato spotted wilt virus (TSWV) strains capable of simultaneously overcoming the resistances of both tomatoes and peppers. This finding, published in Virology, challenges certain agronomic practices such as the rotation of resistant varieties and underscores the need to enhance monitoring and management strategies for the virus.

Source: Agropages, published under the title "Tomato and pepper production faces emerging threats" - 5 March 2026

India Surpasses China to Become the World’s Leading Rice Producer

With 150.18 million tons produced in 2024-2025, India has become the world’s leading rice producer, surpassing China. This growth is driven by an 18% increase in cultivated areas since 2019-2020, supported by new varieties and favorable monsoons. However, the expansion of rice cultivation intensifies pressure on water resources, prompting the government to encourage crop diversification.

Source: Agropages, published under the title "India Overtakes China as World's Largest Rice Producer — But..." - 4 March 2026

Doritos® Innovates with Protein Chips to Meet Growing Demand

Doritos® launches a new line of protein chips, Doritos Protein, offering 10g of protein per serving while retaining the brand's iconic flavor. With classic flavors like Nacho Cheese and Sweet & Tangy BBQ, this innovation aims to meet the growing consumer demand for functional snacks. PepsiCo is committed to adapting its portfolio to incorporate functional ingredients while maintaining the distinctive snacking experience consumers expect.

Source: Pepsico, published under the title "Doritos® Launches Boldest Innovation Yet: Doritos® Protein" - 26 February 2026

Starbucks® Innovates with Coffee and Protein Beverages in Retail

Starbucks® expands its offering with ready-to-drink beverages that combine coffee and protein, aiming to meet the growing consumer demand for nutritious products. With 22g of protein and 5g of fiber per bottle, these new options, available in Classic Caffè and Caffè Mocha, are designed to enhance the morning routine while remaining delicious. The launch is set for March 23, at a price of $3.99 per bottle.

Source: Pepsico, published under the title "Starbucks® continues to go all in on protein, bringing bottl..." - 26 February 2026

Wheat: Record Production, but Increased Dependence on Importers

Global wheat production reaches new heights, yet resource distribution and trade stagnate, leaving many importing countries reliant. While France struggles to meet its organic wheat needs, China moves towards grain self-sufficiency. Geopolitical and climatic challenges exacerbate the difficulties for Middle Eastern and African nations, complicating the situation further.

Source: Wikiagri, published under the title "Blé dans le monde : l’abondance ne profite pas à tous" - 25 February 2026

National Geographic and PepsiCo Support Research in Regenerative Agriculture

In the context of climate stress, the National Geographic Society and PepsiCo announce funding for five research projects aimed at promoting regenerative agricultural practices. These initiatives, led by researchers in regions such as Spain, Ethiopia, and Indonesia, explore innovative methods such as the use of biochar and intercropping, while integrating technological tools like AI to optimize yields. The goal is to develop sustainable solutions for essential crops while engaging farming communities in the transition to more resilient practices.

Source: Pepsico, published under the title "The National Geographic Society and PepsiCo Fund Global Rese..." - 25 February 2026

bubly™ Launches Galactic Flavors to Celebrate Super Mario Galaxy Film

To celebrate the release of "The Super Mario Galaxy" film, bubly™ is offering limited-edition flavors and a contest with exceptional prizes. Fans can discover themed cans and participate in collecting "Star Bits" to win movie tickets and exclusive merchandise. This initiative aims to immerse consumers in the film's universe while enhancing the brand's commitment to interactive promotions.

Source: Pepsico, published under the title "bubly™ Sparkling Water Launches Limited-Edition Galactic-Ins..." - 24 February 2026

2025: Continued Sales Growth and Strong Performance in Nutrition

The financial results for the 2025 fiscal year show a 4.5% increase in sales compared to the previous year, with strong momentum in Europe, particularly in the medical nutrition sector. Despite weaker performance in North America, operating margin has improved, and the company has been recognized for its leadership in sustainability. Forecasts for 2026 align with medium-term growth ambitions.

Source: Danone, published under the title "2025: Another year of strong delivery" - 20 February 2026

PepsiCo Expands Food Portfolio with Alvalle Hot Soups

In its expansion strategy, PepsiCo introduces a new range of hot soups under the Alvalle brand, aiming to attract consumers interested in convenient and healthy meals. Made from natural ingredients and free from additives, these soups will initially launch in Spain, with plans for expansion across Europe. This initiative aligns with the company's broader trend towards sustainable products, utilizing recycled plastic packaging and supporting regenerative agricultural practices.

Source: Pepsico, published under the title "PepsiCo expands food portfolio with new Alvalle hot soups" - 20 February 2026

Mountain Dew® Baja Blast® Becomes Official MLB Soda for 2026

Mountain Dew® Baja Blast® has been named the official soda of Major League Baseball for the 2026 season, marking a new milestone in the partnership between PepsiCo and MLB. This collaboration includes an innovative promotion that rewards fans for home runs, while highlighting PepsiCo's commitment to enhancing the spectator experience. With an increasing audience and rule changes favoring a faster game, MLB is gearing up for an exciting season, boosting its appeal to younger generations.

Source: Pepsico, published under the title "Mountain Dew® Baja Blast® steps up to the plate as the offic..." - 20 February 2026

Pepsi Innovates with Prebiotic Cola: A Functional and Tasty Beverage

Pepsi® has launched its Prebiotic Cola, a beverage that combines taste and health benefits, free from artificial sugars. With only 30 calories and 5g of sugar, it stands out from traditional colas. Enriched with 3g of prebiotic fiber, it aims to enhance digestive health. Available in Original Cola and Cherry Vanilla flavors, this innovation could redefine consumer expectations for soft drinks.

Source: Pepsico, published under the title "Pepsi® Prebiotic Cola now available nationwide in store and ..." - 17 February 2026

Google Cloud Partnership: A Breakthrough for Consumer Goods Technologies

The partnership between Google Cloud and innovative companies paves the way for the next generation of consumer goods technologies. By integrating artificial intelligence and data management solutions, this collaboration aims to transform production processes and enhance supply chain efficiency, while meeting the growing market demands for sustainability and innovation.

Source: Unilever, published under the title "Google Cloud partnership pioneers next generation of consume..." - 17 February 2026

SIA'PRO 2026: Towards Concrete Solutions for Agriculture

SIA'PRO 2026, taking place in Paris from February 23 to 25, 2026, as part of the International Agricultural Show, aims to address contemporary agricultural challenges through strategic themes. By bringing together farmers and experts, this event will highlight innovative and practical solutions to enhance farm performance while considering market developments and societal expectations.

Source: Wikiagri, published under the title "SIA PRO 2026 : des réponses concrètes aux grands enjeux agri..." - 17 February 2026

A Disciplined Execution to Enhance Competitive Performance

In a constantly evolving economic environment, agritech companies must adopt a more targeted and rigorous approach to enhance their performance. Focusing on disciplined execution not only optimizes internal processes but also effectively addresses market challenges while integrating technological innovations. This strategy is essential to stand out in an increasingly fierce competitive sector.

Source: Unilever, published under the title "Sharper focus and disciplined execution driving competitive ..." - 12 February 2026

The Bland Company Raises $2.7 Million to Turn Agricultural Waste into Egg Alternatives

British start-up The Bland Company has raised $2.67 million to develop technology capable of transforming agricultural by-products into functional plant proteins. These proteins aim to replace eggs in various food products, providing a solution to the volatility of egg prices and supply chain challenges. With a clean and adaptable processing method, the company hopes to revolutionize the food supply chain while meeting the growing demand for sustainable and cost-effective alternatives.

Elaine Watson, Source: Agfundernews, published under the title "The Bland Company raises $2.7m to functionalize plant protei..." - 11 February 2026